Over 42% of all mobile adspend includes location.

However, 80% of location data may be inaccurate.

 

Advertisers have addressed viewability, fraud & brand safety.

Location now demands similar independent verification.

Audience Location

Advertiser buys location-based audience or location-specific target from their media partner

Tag

Location Sciences Verify tag served alongside creative during ad call

Location

Data from Location Sciences’ Verify tag matched to data from millions of UK consumers within proprietary Location Graph and POI dataset.

Verification

Location Sciences accurately verifies: Legitimate Location, Spoofing, Audience profile

Report

Advertiser receives Authentication Report, providing breakdown on location-based media buy, to determine accuracy & effectiveness



Analyse & Authenticate

Advertisers and agencies use Verify to understand:

Location Signal Accuracy



What volume of location data is inaccurate or fraudulent?

POI Radius Accuracy



How close to your point of interest are your desired audience?

Footfall



Were your target audience driven to the desired location?



Audience Tools



How accurate is your audience-based location targeting?

Location Optimisation



Which partners are delivering the most valuable targeting?



Verify leverages Location Sciences technology to provide independent, media-agnostic measurement, analysis and authentication of location-enabled advertising.



CONTACT US

Connect with us to find out how we can help you understand more about real-world consumer insights, using our precise location data.



Location Sciences Platform Solutions




  • Attribution

    Drive footfall – Online to offline & OOH campaigns

    Evaluate the effectiveness of a campaign in driving consumers into store

    Understand how your campaigns affect footfall, dwell time, frequency of visits and brand loyalty

    Analyse and optimise your campaigns by audience, creative or media owners


  • Insight & Analysis

    Valuable customer understanding and competitor knowledge

    Analyse catchment areas and what days and times your customers visit your store

    Understand brand loyalty and competitor correlations

    Improve customer insights by understanding typical journeys and behaviour



CONTACT US

Connect with us to find out how we can help you understand more about real-world consumer insights, using our precise location data.