Location Sciences Group – Verify

iOS 14 and its impact on the location-based advertising market

by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. In our 2019 study, The State of Location Advertising, we recorded a 68% drop in relevant location data needed for scaled behavioural […]

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Industry Consolidation and the Impact on Data Quality

Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ – also announced a merger with Toronto-based location data and measurement company Freckle IoT. The announcements come months into coronavirus and its impact on global movement, nearly two years […]

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Convenience and product availability are critical to maintain brand loyalty

The Corona Virus has quickly changed our daily lives and most likely for the foreseeable future. Many are living and working in new dynamics that have challenged where they work and how they travel. Similarly, brands are changing their service models as their ability to generate revenue now depends on offering customers a convenient and safe way to buy. The Virus is showing how pivotal human movement is to maintain a […]

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With more eyes on Mobile and OTT, location offers marketers a solution to stay in front of consumers

As our industry evolves through this period of uncertainty, marketers navigating the storm are suddenly huddled around one question: without the ability to drive footfall, how do I stay in front of historical consumers? Their solution must consider a handful of behavioral changes, industry trends, and recent privacy legislation. With the majority of digital media consumed on smartphones, mobile OTT […]

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FOUR TIPS FOR RETAILERS THIS HOLIDAY SEASON

Retailers seeking a competitive edge as the festive season fast approaches should be looking closely at the location data driving their digital efforts to capitalize on the projected 3.7% year-over-year growth from US holiday shopping in 2019. With an estimated 5.8% bump in consumers buying private label products (source: IRI), the quality and accuracy of retailer’s holiday advertising could be […]

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MAXIMISE CUSTOMER REACH WHILST COMPLYING TO CANNABIS ADVERTISING LAWS

US Cannabis companies should be looking closely at their location marketing strategy with changing data privacy regulations on the horizon. Technology updates such as Apple’s iOS 13 have already made it more difficult to access consumer data. Plus, new state regulations such as CCPA, alongside already existing advertising laws and restrictions, will add another layer of complexity to how & […]

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LOCATION INSIGHTS UNCOVERED.

As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.Based on 500 million digital location targeted impressions delivered […]

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FAST FOOD RESTAURANT MAXIMISED VALUE FROM THEIR LOCATION CAMPAIGNS

Read how one London chain improved its location-targeting to get people into its branches more cost-effectively.While the demand for takeaways is increasing (+65.7%), restaurants are in steady decline (-2.6%). They are having to fight harder than ever to justify their presence, particularly on the High Street.Fast food = quick decisions   Research shows that four in ten (38%) adults buy […]

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RETAILER’S KEY TO INCREASED FOOTFALL IS LOCATION VERIFICATION

See how one retailer used location verification tools to enhance footfall and increase media efficiency by 64% Retail is an industry under pressure. With paper thin margins, it is increasingly important that brands make cost savings and improvements to footfall. Inaccurate data flooding retail Many brands are blissfully unaware of the money they are losing through ad-fraud, specifically within their […]

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