Location Sciences Group – Verify

LOCATION INSIGHTS UNCOVERED.

As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.Based on 500 million digital location targeted impressions delivered […]

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FAST FOOD RESTAURANT MAXIMISED VALUE FROM THEIR LOCATION CAMPAIGNS

Read how one London chain improved its location-targeting to get people into its branches more cost-effectively.While the demand for takeaways is increasing (+65.7%), restaurants are in steady decline (-2.6%). They are having to fight harder than ever to justify their presence, particularly on the High Street.Fast food = quick decisions   Research shows that four in ten (38%) adults buy […]

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RETAILER SECURES 200% STORE UPLIFT WITH LOCATION VERIFICATION TOOLS

See how one retailer used location verification tools to enhance its campaigns and increase footfall by over 200% Retail is an industry under pressure. With paper thin margins, it is increasingly important that brands make cost savings and improvements to footfall. Inaccurate data flooding retail Many brands are blissfully unaware of the money they are losing through ad-fraud, specifically within […]

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