GeoProtect is a one of a kind location data optimization and transparency platform. With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution.
For years, the performance of location marketing has been limited by a black box of targeting options, often fraught with inconsistent, inaccurate and non-consented data. There has never been a solution that gives marketers full control and transparency of their location data, until now.
HOW DOES GEOPROTECT WORK?
GeoProtect applies a privacy compliant log level analysis of all events and devices associated with the location data within with your marketing and selling priorities.
Each analysis examines both the accuracy and quality of data within the location data being within your marketing channels.
The results are then broken into 3 core optimization categories to help drive the transparency and optimization controls required to drive real results: Optimal, Moderate and Insufficient.
Optimal represents devices in the audience segment that are deterministically within the store defined location AND identified as using data signals with a high level of accuracy confidence
Moderate represents devices that are deterministically within the store defined location AND identified as using data signals with a moderate level of accuracy confidence.
Insufficient represents devices that are deterministically outside of the store defined location OR identified as using data signals with a low level of accuracy confidence