Chief Business Officer, US
For over 16 years, Jason DaWayne Smith has been a noteworthy leader in the both the Out of Home and Digital Advertising space. Most recently serving as VP of Digital Investments at Horizon Media and Sr Partner, Managing Director of Mindshare Chicago’s Digital Investment Group, Jason has led business and performance strategy for some of the industry’s most notable retail, casual dining, CPG, and financial marketers in the US. The results of his leadership have delivered proven innovations in transparent trading practices, partnership development, business performance, and overall digital ad integrity.
CHIEF EXECUTIVE OFFICER
Mark is one of the advertising industries leading lights with numerous senior relationships across the ad tech and media giants. He joins us from Opera Mediaworks, where he was Managing Director, EMEA. Mark founded and sold his mobile advertising business 4th Screen to Opera, and then helped grow the business to over $100m in revenues. Mark’s expertise is in executing in a high growth ad tech sector as well as European acquisitions. He joined the Board in June 2017.
COMMERCIAL DIRECTOR AND CHIEF FINANCIAL OFFICER
David is an accomplished CFO with a wealth of technology experience having been instrumental in delivering rapid growth for a number of ambitious businesses during his career to date. In February 2018, David joined the board as CFO and has since taken on the additional roles of Commercial Director and Chief Operating Officer, showing his ability at wearing many hats to enable Location Sciences to deliver its ambitious growth strategy.
David is a fellow of the institute of chartered accountants and has a first class honours BSc degree in Information Systems and Management.
Donnie has worked at Horizon Media, Inc. for nearly 13 years and has served as Chief Digital Officer since 2010, responsible for business development, operations, capability establishment and implementation, as well as marketing. He has been instrumental in expanding Horizon’s digital capabilities, including its performance media services division, as well as its digital experiences practice, providing Horizon clients with comprehensive solutions. He manages an expanding team of more than 300 digital experts with established capabilities in both the New York and Los Angeles offices.
Donnie has served in a number of advisory roles in the past and was also named an OMMA Online All-Star. Prior to Horizon, Donnie worked at Ignited USA and Carat Global. Donnie graduated from the University of Wisconsin in 2000.
Niall has over 18 years’ experience in nurturing digital and technology businesses in the UK, European and Asian markets. Most recently, Niall was a managing director at Integral Ad Science Southeast Asia. He joined IAS in 2013 to lead the UK and European team, which he grew from a single employee to more than 65. Since the beginning of 2017, he has been based in Singapore where he was responsible for IAS Southeast Asia and was focused on new business, employee recruitment and ongoing client engagement. Prior to IAS, Niall was the UK Sales Director at Tribal Fusion (now Exponential), where he helped establish the company as a key player in the UK network space. Prior to Tribal Fusion, he held Digital Sales Director roles at Hearst Digital and EMAP Interactive (now Bauer Advertising).
Kristina Lutz is a forward thinking, creative media executive with industry-leading expertise in development and execution of highly effective marketing solutions for Fortune 500 brands. Most recently, she was President of Investment at Starcom, responsible for directing $6B in spend across all media and all U.S. clients, focusing on innovative activation to drive brand growth and thought leadership in the industry. She was also responsible for the Content and Multicultural practices for the agency and took a leadership role in audio transformation for the Publicis Groupe.
Kristina also spent 5 years at iHeartMedia building and leading the central region team in partnership development for the largest clients, including driving the company’s strategic approach to the automotive category. Previous to that, she spent 21 years at Starcom USA and Leo Burnett, working on a variety of accounts across strategy and investment, national and local, and across all media.
During a media career of some 40 years Andy has had many senior trading roles. Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenance of the agencies approach to the digital media challenges posed by fraud, contextual brand safety and viewability. Through this role he worked closely with the global digital vendors Google, Facebook and Oath.
Prior to his Mindshare role Andy spent many years leading trading for Starcom and specifically for P&G. He was also a founder member of BBH’s media offshoot Motive as well as his own start up Village Green.