It is important that you read this Policy together with any other privacy notice or fair processing notice that we may provide at or around the time that we collect or process personal data about you so that you are fully aware of how and why we are using that data. This Policy supplements the other notices and is not intended to override or replace them.
Please note that our Website, Software and our Services are not intended for children (those aged 13 and under). Location Sciences do not knowingly collect Personal Data relating to children.
This Policy was last updated on 29thAugust 2019.
- Your Rights
This Policy covers Location Sciences’ collection, processing and use of personal data when you use this website and any data collected by Location Sciences’ Verify product. Verify analyses the accuracy and quality of location data transmitted through the programmatic ad exchange during a digital advertising campaign.
Location Sciences identifies itself as a Data Processor where Verify is concerned, and a Data Controller where data collected via the Website are concerned under UK and European Data Protection law. As such, we are responsible for upholding your rights as a Data Subject. This Policy will set out these rights as clearly as possible and will explain how to contact us or a competent authority if you have any enquiries or complaints.
You have the right to contact us in order to request the restriction of processing, to manage consent, to correct, or to erase your personal data at any time, where relevant. If you should have any questions regarding this Privacy Notice, or if you wish to request a copy of your personal information, an email request should be sent to our Data Protection Officer, Rafael Bloom, via:
Location Sciences adheres strictly to our legal duty to protect any personal information we collect from you. You may lodge a complaint with the Information Commissioner’s Office (ICO) in the event you determine that we are not in compliance with applicable Data Protection law.
Location Sciences does not capture or store any personal information about individuals who access this website, except where you voluntarily choose to give us your personal details via email, or by using an electronic form, or making a commercial enquiry about any of our services. In these circumstances, the personal information that you give us will only be used to provide the information or service you have requested.
Personal information is not disclosed to third parties unless this is indicated on the web page and / or relevant form at the point of collecting information from you, or as required by law.
If you wish to update the information you have previously given to us, you can contact Location Sciences at Data Protection Manager, Location Sciences, 20 Eastbourne Terrace, London, W2 6LG or email:
- How and why the Verify website uses / shares your information:
Legal Basis for Collection of Your Personal Data:
The website will only collect your personal data in the following circumstances:
- Where you have asked us to do so or have properly consented to us doing so.
- Where we need to do so in order to perform a contract that we have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
How we may use the personal information we collect:
- To fulfil your requests that are collected via the Verify website.
- To optimise your experience of the website, for example making sure it fits your device properly and to remember any preferences you may have set.
- To contact you for administrative purposes regarding any service you have signed up for. For example, we may wish to notify you that a particular service has been suspended for maintenance.
For the avoidance of doubt, we will not contact you for promotional purposes, such as notifying you of new services unless you specifically agree to be contacted for such purposes at the time you submit your information on the site, or at a later time if you sign up specifically to receive such promotional information.
Sharing your information
Depending on how and why you provide us with your personal data. We may share it in the following ways:
- We may disclose personal data if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or safety of the Website or its visitors.
- In all other cases, your personal data will not be disclosed to any third party without your consent.
Please note that some of our service providers and data partners are based outside of the European Economic Area (the “EEA”). Where we transfer your data to a service provider or data partner that is outside of the EEA, we ensure that appropriate safeguards are in place to make sure that your personal data is held securely and that your rights as a Data Subject be upheld.
How long do we keep your information for?
We will hold your personal information on our systems only for as long as required to provide you with the service you have requested.
Where you sign up to receive e-mail marketing from us we will retain your e-mail address after you ‘opt-out’ of receiving e-mails in order to ensure that we continue to honour and respect that request.
In some circumstances we may anonymise your personal data so that it can no longer be associated with you, for research or statistical purposes. In these cases we may use this information indefinitely without further notice to you.
Links to third party sites
Please note that where we provide links to third party websites that are not affiliated with Location Sciences such sites are out of our control and are not covered by this Policy. If you access third party sites using the links provided, the operators of these sites may collect information from you that could be used by them, in accordance with their own privacy policies. Please check these policies before you submit any personal data to these websites.
- What information do we collect?
Where this Policy refers to ‘Personal Data’, it is referring to data about you (or other living people) from which you could be identified – such as your name, your date of birth, your contact details and even your IP address.
Data we collect from you when you use our website
If you provide it to us on our ‘Contact Us’ page, we may collect the following information about you:
- E-mail Address
We shall also collect information about you when you visit our Website through cookies. The following are examples of information we may collect:
- Information about your device, browser or operating system
- Your IP address
- Information about links that you click and pages you view on our website
Location Sciences takes the protection of your information very seriously. We use encryption (TSL) to protect your personal data when appropriate, and all the information provided to Location Sciences is stored securely once we receive it. Location Sciences may store your personal data on secure servers either on our premises or in secure Third Party data centres.
What is a Cookie?
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.
Many sites do this whenever a user visits their website in order to track online traffic flows.
Cookies record information about your online preferences. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all the locationsciences.ai features. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
If you have set your computer to reject cookies you can still browse locationsciences.ai anonymously until such time as you wish to register for locationsciences.ai services. For further information on cookies please visit http://www.aboutcookies.org.
How to find and control your cookies
Please note, that if you use multiple browsers you will need to opt out of receiving cookies on each device and for each browser. Also, if you change devices or delete cookies from your device you will need to repeat this opt-out process.
Location Sciences’ cookies
Information supplied by cookies can help us to provide you with a better online user experience and assist us to analyse the profile of our visitors. For example, if on a previous visit you went to our App Owners page, we might find this out from your cookie and highlight technology integration information on your second and subsequent visits.
As a business we use a number of Google services which enable us to understand you better which in turn means we deliver a more appropriate and relevant service to you. We may from time to time use remarketing tools within Google Analytics and implement the Google Display Network to advertise online which means third-party vendors, including Google, may show our adverts across the internet. We, and third-party vendors, including Google use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookie) together to report how your ad impression and other uses and interactions relate to visits on our site. We also utilise the Google Analytics Demographic and Interest reporting tool from which we may gather information such as age, gender and interests that are already held by Google to understand who is visiting our site and the best way to serve you relevant content. No personally identifiable information will be collected and all demographic information is anonymous.
- Your rights
As a data subject you have a number of rights in relation to your personal data. Below, we have described the various rights that you have, as well as how you can exercise them.
Right of access
You may, at any time, request access to the personal data that we hold which relates to you (you may have heard of this right being described as a “subject access request”).
Please note that this right entitles you to receive a copy of the personal data that we hold about you in order to enable you to check that it is correct and to ensure that we are processing that personal data lawfully. It is not a right that allows you to request personal data about other people, or a right to request specific documents from us that do not relate to your personal data.
You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a subject access request. You do not have to fill in a specific form to make this kind of request.
Your right to rectification and erasure
You may, at any time, request that we correct personal data that we hold about you which you believe is incorrect or inaccurate. You may also ask us to erase personal data if you do not believe that we need to continue retaining it (you may have heard of this right described as the “right to be forgotten”).
Please note that we may ask you to verify any new data that you provide to us and may take our own steps to check that the new data you have supplied us with is right. Further, we are not always obliged to erase personal data when asked to do so; if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to erase we will tell you what that reason is at the time we respond to your request.
You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have your personal data rectified or erased and on what basis you are making that request. If you want us to replace inaccurate data with new data, you should tell us what that new data is. You do not have to fill in a specific form to make this kind of request.
Your right to restrict processing
Where we process your personal data on the basis of a legitimate interest (see the section of this Policy which explains why we use your personal data) you are entitled to ask us to stop processing it in that way if you feel that our continuing to do so impacts on your fundamental rights and freedoms or if you feel that those legitimate interests are not valid.
You may also ask us to stop processing your personal data (a) if you dispute the accuracy of that personal data and want us verify that data’s accuracy; (b) where it has been established that our use of the data is unlawful but you do not want us to erase it; (c) where we no longer need to process your personal data (and would otherwise dispose of it) but you wish for us to continue storing it in order to enable you to establish, exercise or defend legal claims.
Please note that if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to stop processing, we will tell you what that reason is, either at the time we first respond to your request or after we have had the opportunity to consider and investigate it.
You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have us stop processing the relevant aspect of your personal data and describing which of the above conditions you believe is relevant to that request. You do not have to fill in a specific form to make this kind of request.
Your right to portability
Where you wish to transfer certain personal data that we hold about you, which is processed by automated means, to a third party you may write to us and ask us to provide it to you in a commonly used machine-readable format.
Because of the kind of work that we do and the systems that we use, we do not envisage this right being particularly relevant to the majority of individuals with whom we interact. However, if you wish to transfer your data from us to a third party we are happy to consider such requests.
Your right to stop receiving communications
For details on your rights to ask us to stop sending you various kinds of communications, please contact us.
Your right to object to automated decision making and profiling
You have the right to be informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.
Exercising your rights
When you write to us making a request to exercise your rights we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us to verify your identity.
It will help us to process your request if you clearly state which right you wish to exercise and, where relevant, why it is that you are exercising it. The clearer and more specific you can be the faster and more efficiently we can deal with your request. If you do not provide us with sufficient information then we may delay actioning your request until you have provided us with additional information (and where this is the case we will tell you).
- Verify Software: Data collection and Usage
Where you use a mobile application and have consented for your location to be used for advertising purposes, your data may be collected by our location verification platform, “Verify”.
The data sent back to us is automatically anonymised upon receipt and kept in secure hosting facilities in Ireland. Your data is then automatically deleted after 120 days and no access is given to any third parties.
Your data is used solely for the purpose of verifying the accuracy and quality of the location signals delivered to the advertising exchange during a digital ad campaign. Following anonymisation, your data is then aggregated to provide insights to advertisers about the effectiveness of their advertising campaign. This includes the provision of location accuracy validation and fraud detection analysis.