Location Sciences Group – Verify


This Privacy and Cookie Policy (“Policy”) explains Location Sciences AI Limited’s (“Location Sciences”, “our”, “we”) policy regarding the types of personal data we collect and use, and how we may disclose that information. This Policy was last updated on 1 January 2020.

1. Introduction

This Policy covers Location Sciences’ collection, processing and use of personal data when you use:

  1. Our website: www.locationsciences.ai (the “Website”);
  2. Any application which uses one of Location Science’s products (often described as our ‘Development Kit’) to provide various functionality (those products the “Software”).

When you supply any personal data to Location Sciences we have legal obligations towards you in the way that we use that data. We must collect the information fairly and explain to you how we will use it. This Policy sets out that information for you.

It is important that you read this Policy together with any other privacy notice or fair processing notice that we may provide at or around the time that we collect or process personal data about you so that you are fully aware of how and why we are using that data. This Policy supplements the other notices and is not intended to override or replace them.

Please note that our Website, Software and any of our services are not intended for children (those aged 13 and under) and we do not knowingly collect data relating to children.

For ease of reading, we have divided this Policy into several sections:

  1. Introduction
  2. What information do we collect?
  3. How and why do we use/share your information
  4. How long do we keep your information for?
  5. Security
  6. Cookies
  7. Your Rights
  8. Contact Details
  9. Our Data Partners

2. What information do we collect?

What is personal data?

Where this Policy refers to ‘personal data’ it is referring to data about you (or other living people) from which you could be identified – such as your name, your date of birth, your contact details and even your IP address.

By law all organisations in the UK are obliged to process your personal data in certain ways and to ensure that you are given an appropriate amount of information about how they use it. You also have various rights to seek information from those organisations about how they are using your data, and to prevent them from processing it unlawfully. For more information about these rights, please see the ‘Your Rights’ section of this Policy.

Data we collect from you when you use our Website

If you provide it to us on our ‘Contact Us’ page, we may collect the following information about you:

  • Name
  • E-mail Address

We shall also collect information about you when you visit our Website through cookies. The following are examples of information we may collect:

  • Information about your device, browser or operating system
  • Your IP address
  • Information about links that you click and pages you view on our Website

For more information on this kind of technology, please see the section of this Policy which deals with Cookies.

Data we collect from you when you use our Software

Where you use an application which includes our Software (a “Location Sciences Enabled Application”) then that application will transmit various data about you and your use of that Location Sciences Enabled Application to us in order to enable us to provide analytics about how you use it back to its owner. In particular, we will collect data about your physical location and provide insights about how you use the Location Sciences Enabled Application depending on your physical location.

None of the data that we collect can be attributed to you without the use of additional information which is kept separately and is subject to technical and organisational measures to ensure that you are not personally identifiable by us at the time that we process your data.

You should be notified that an application you are using is a Location Sciences Enabled Application by that application’s privacy policy.

Updating your information

If you want to update the information you have previously given to us, you can contact Location Sciences at Data Protection Manager, Location Sciences, 20 Eastbourne Terrace, London, W2 6LG or email: dataprivacy@locationsciences.ai.

3. How and why do we use/share your information

Collecting your information

Here are some examples about how we may use the information we collect you:

  • Enhance your user experience;
  • Provide analytics, consultancy and other services to third parties;
  • Operate the Software and send you information you request on the Website;
  • Contact you for “service administration purposes” regarding any service you have signed up for. For example, we may wish notify you that a particular service has been suspended for maintenance.

For the avoidance of doubt, we will not contact you for promotional purposes, such as notifying you of new services unless you specifically agree to be contacted for such purposes at the time you submit your information on the site, or at a later time if you sign up specifically to receive such promotional information.

Why is Location Sciences allowed to use your information in this way?

Location Sciences will only use your personal data in the following circumstances:

  • Where you have asked us to do so, or consented to us doing so, normally by accepting the app T&Cs
  • Where we need to do so in order to perform a contract we have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Sharing your information

Depending on how and why you provide us with your personal data. We may share it in the following ways:

  • We may disclose your data to our agents, data partners or third party service providers to undertake processing operations on our behalf (see ‘Service Providers and Data Partners’ below).
  • We may analyse and disclose aggregate statistics about users of our Software in order to provide services to our agents and service third parties and for other lawful purposes, but these statistics will include no personally identifying information.
  • We may disclose personal data if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of the Website or its visitors.

Service Providers and Data Partners

Our service providers provide us with a variety of administrative, statistical, and technical services. We will only provide service providers with the minimum amount of personal data they need to fulfil the services we request. Similarly we only supply our data partners the minimum amount of personal data they need to fulfil their requirements. When sharing data with our service providers and data partners we stipulate that they protect this information and do not use it for any other purpose. We take these relationships seriously and oblige all of our data processors to sign contracts with us that clearly set out their commitment to respecting individual rights, and their commitments to assisting us to help you exercise your rights as a data subject.

International Transfers

Please note that some of our service providers and data partners may be based outside of the European Economic Area (the “EEA”). Where we transfer your data to a service provider or data partner that is outside of the EEA we seek to ensure that appropriate safeguards are in place to make sure that your personal data is held securely and that your rights as a data subject are upheld.

Links to third party sites

Please note that where we provide links to third party websites that are not affiliated with Location Sciences such sites are out of our control and are not covered by this Policy. If you access third party sites using the links provided, the operators of these sites may collect information from you that could be used by them, in accordance with their own privacy policies.  Please check these policies before you submit any personal data to these websites.

4. How long do we keep your information for?

We will hold your personal information on our systems only for as long as required to provide you with the service you have requested.

Where you sign up to receive e-mail marketing from us we will retain your e-mail address after you ‘opt-out’ of receiving e-mails in order to ensure that we continue to honour and respect that request.

In some circumstances you can ask us to delete your data: see ‘Your Rights’ below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

5. Security

Location Sciences takes the protection of your information very seriously. We use encryption (SSL) to protect your personal data when appropriate, and all the information provided to Location Sciences is stored securely once we receive it. Location Sciences may store your personal data on secure servers either on our premises or in secure third party data centres

6. Cookies

What is a Cookie?

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Many sites do this whenever a user visits their website in order to track online traffic flows.

Cookies record information about your online preferences. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all the locationsciences.ai features. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

If you have set your computer to reject cookies you can still browse locationsciences.ai anonymously until such time as you wish to register for locationsciences.ai services. For further information on cookies please visit http://www.aboutcookies.org.

How to find and control your cookies

Some websites use technology which includes cookies. You may adjust your device’s web browser settings to refuse all cookies. However, please note that because cookies are widely used, disabling the use of cookies in your web browser may interfere with full use of various websites.

Please note, that if you use multiple browsers you will need to opt out of receiving cookies on each device and for each browser. Also, if you change devices or delete cookies from your device you will need to repeat this opt-out process.

Location Sciences’ cookies

During the course of any visit to our Website, the pages you see, along with a short text file called a ‘cookie’, are downloaded to your computer. Many websites do this, because cookies enable website publishers to do useful things like find out whether the computer (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Information supplied by cookies can help us to provide you with a better online user experience and assist us to analyse the profile of our visitors. For example, if on a previous visit you went to our App Owners page, we might find this out from your cookie and highlight technology integration information on your second and subsequent visits.

Our Website also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help us analyse how users use our site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for Location Sciences and providing other services relating to website activity. Google may also transfer this information to third parties when required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google and no personally identifiable information will stored. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our Website. By using the Website, you consent to the processing of anonymous data about you by Google in the manner and for the purposes set out above.

As a business we use a number of Google services which enable us to understand you better which in turn means we deliver a more appropriate and relevant service to you. We may from time to time use remarketing tools within Google Analytics and implement the Google Display Network to advertise online which means third-party vendors, including Google, may show our adverts across the internet. We, and third-party vendors, including Google use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookie) together to report how your ad impression and other uses and interactions relate to visits on our site. We also utilise the Google Analytics Demographic and Interest reporting tool from which we may gather information such as age, gender and interests that are already held by Google to understand who is visiting our site and the best way to serve you relevant content. No personally identifiable information will be collected and all demographic information is anonymous.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please not that if you do this you may not be able to use the full functionality of our website. By using the Website, you consent to the processing of anonymous data about you by Google in the manner and for the purposes set out above.

7. Your Rights

As a data subject you have a number of rights in relation to your personal data. Below, we have described the various rights that you have, as well as how you can exercise them. 

Right of Access

You may, at any time, request access to the personal data that we hold which relates to you (you may have heard of this right being described as a “subject access request”).

Please note that this right entitles you to receive a copy of the personal data that we hold about you in order to enable you to check that it is correct and to ensure that we are processing that personal data lawfully. It is not a right that allows you to request personal data about other people, or a right to request specific documents from us that do not relate to your personal data.

You can exercise this right at any time by writing to us using the contact details set out hereand telling us that you are making a subject access request. You do not have to fill in a specific form to make this kind of request.

Your Right to Rectification and Erasure

You may, at any time, request that we correct personal data that we hold about you which you believe is incorrect or inaccurate. You may also ask us to erase personal data if you do not believe that we need to continue retaining it (you may have heard of this right described as the “right to be forgotten”).

Please note that we may ask you to verify any new data that you provide to us and may take our own steps to check that the new data you have supplied us with is right.Further, we are not always obliged to erase personal data when asked to do so; if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to erase we will tell you what that reason is at the time we respond to your request.

You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have your personal data rectified or erased and on what basis you are making that request. If you want us to replace inaccurate data with new data, you should tell us what that new data is. You do not have to fill in a specific form to make this kind of request.

Your Right to Restrict Processing

Where we process your personal data on the basis of a legitimate interest (see the section of this Policy which explains why we use your personal data) you are entitled to ask us to stop processing it in that way if you feel that our continuing to do so impacts on your fundamental rights and freedoms or if you feel that those legitimate interests are not valid.

You may also ask us to stop processing your personal data (a) if you dispute the accuracy of that personal data and want us verify that data’s accuracy; (b) where it has been established that our use of the data is unlawful but you do not want us to erase it; (c) where we no longer need to process your personal data (and would otherwise dispose of it) but you wish for us to continue storing it in order to enable you to establish, exercise or defend legal claims.

Please note that if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to stop processing, we will tell you what that reason is, either at the time we first respond to your request or after we have had the opportunity to consider and investigate it.

You can exercise this right at any time by writing to us using the contact details set out hereand telling us that you are making a request to have us stop processing the relevant aspect of your personal data and describing which of the above conditions you believe is relevant to that request. You do not have to fill in a specific form to make this kind of request.

Your Right to Portability

Where you wish to transfer certain personal data that we hold about you, which is processed by automated means, to a third party you may write to us and ask us to provide it to you in a commonly used machine-readable format.

Because of the kind of work that we do and the systems that we use, we do not envisage this right being particularly relevant to the majority of individuals with whom we interact. However, if you wish to transfer your data from us to a third party we are happy to consider such requests.

Your Right to stop receiving communications

For details on your rights to ask us to stop sending you various kinds of communications, please contact us.

Your Right to object to automated decision making and profiling

You have the right tobe informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.

Exercising your rights

When you write to us making a request to exercise your rights we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us to verify your identity.

It will help us to process your request if you clearly state which right you wish to exercise and, where relevant, why it is that you are exercising it. The clearer and more specific you can be the faster and more efficiently we can deal with your request. If you do not provide us with sufficient information then we may delay actioning your request until you have provided us with additional information (and where this is the case we will tell you).

8. Contact Details

If you have any queries regarding this Policy, or if you think that it has not been followed, please contact: The Data Protection Manager, Location Sciences, 20 Eastbourne Terrace, London, W2 6LG. Alternatively, you can contact us at dataprivacy@locationsciences.ai

Alternatively, you contact us, including for opt-out and subject access requests using the form here

9. Our Data Partners

Location Sciences partners with the following companies that may receive all or part of your data. Please see their Privacy Policies listed below for how your data is used by them. To opt out of data collection, please contact us





Advan Research Company

Affinity Answers



Amazon Web Services – AWS Offerings


Analytic Services LLC dba Culmen International


AppNexus Inc.









Block by Block

Blogwatcher Inc.


Carbon Reach


Camber Systems

Cisco Systems, Inc. (Meraki LLC)


Clear Channel


Connected2Fiber, Inc

Crossover Communications Ltd.



Descartes Labs, Inc.

Digital Envoy

Drawbridge, Inc.

Ecopia Tech









HERE Technologies



Infinia Mobile



JCDecaux UK Limited



Kairos Fire


Kantar Media

Kisio Consulting





M1 Data and Analytics


Market Services Inc. (AggData)








Native Touch





Nodle International



On Device Research


OnSpot Data


Place Dashboard




Quorum Data Inc.

Reveal Mobile






Sierra Nevada Corporation




Skyhook Wireless

Spur Intelligence



Systems and Technology Research

Talon Outdoor Limited


Team Cymru 



The Floow

The Rubicon Project, Limited

The Trade Desk, Inc and affiliated companies



Ubimo, Inc

University of Virginia

Wireless Registry dba SignalFrame

X-Mode Social, Inc.

xAd, Inc. dba GroundTruth



(Partner list correct as of list 26 May 2020)