Location Sciences Group – Verify

Location-Based Ad Fraud: Probably Worse Than You Think

Source: MediaPost

27/08/2019

Anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company…
Read Full Article

Location Sciences set to grow ‘exponentially’ as it gains traction in the market

Source: Proactive Investors

11/07/2019

Proactive London sits down with board advisor Paul Thompson to hear his views on the business and the role he's…
Read Full Article

Questioning the quality of location data

Source: Fourth Source

08/07/2019

Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by…
Read Full Article

Transparency takes mobile programmatic from Wild West to advertising’s best

Source: Mobile Marketing

16/06/2019

If you were to peek into mobile programmatic advertising about three years ago...
Read Full Article

5 Questions Brands Must Ask Their Agency About Location Data

Source: Street Fight Mag

06/06/2019

While many brand managers are aware of the issues currently plaguing location data quality...
Read Full Article

Movers and Shakers: Walmart, OpenX, Location Sciences, and more

Source: Mobile Marketing Magazine

30/05/2019

Donald “Donnie” Williams has been appointed as a non-executive director at Location Sciences...
Read Full Article

Don’t let location data quality become an ad fraud–sized crisis

Source: The Drum

20/05/2019

Location-targeted ad spending in the US is expected to hit $38.7 billion in 2022, up from $17.1 billion...
Read Full Article

Dealing with the ‘Bad Location Data’ Domino Effect

Source: Digital Doughnut

04/05/2019

Bad data can have devastating consequences for marketers – but it frequently goes unnoticed...
Read Full Article

How we increased the effectiveness of Deliveroo’s geo-targeted ads

Source: The Drum

30/04/2019

the7stars partnered with Location Sciences to increase the effectiveness of Deliveroo's...
Read Full Article

Location Sciences partners with Sito to boost location-based advertising

Source: Mobile Marketing Magazine

30/04/2019

Third-party data company Location Sciences has partnered with mobile data tech company...
Read Full Article

Location Data Verification Firm Location Sciences Expands to Americas

Source: Street Fight Mag

19/03/2019

As the location data and marketing industries experience heightened calls for privacy and quality...
Read Full Article

Location based mobile advertising fraud is hard to police

Source: App Developer Magazine

18/03/2019

Mobile ad targeting is a moving target - pun intended, and location data fraud and...
Read Full Article

3 ways to beat location ad-fraud

Source: MARKETING GAZETTE

15/03/2019

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of...
Read Full Article

The Economics Of Inaccurate Location Data

Source: AD Exchanger

13/03/2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
Read Full Article

Poor Data Quality Is Hurting Location-Based Campaign – Here’s How to Fix It

Source: Streetfight Mag

06/03/2019

Even in the information age, there’s a lot of misinformation about where the data used to...
Read Full Article

Steps to safeguard location-based ad spend

Source: Fourth Source

05/03/2019

Our location has become pivotal to our mobile lives. From Uber pinpointing exactly where...
Read Full Article

Confessions of a location data exec: ‘It’s a Ponzi scheme’

Source: Digi Days

26/02/2019

Advertisers are scrutinizing their data pools more than ever in programmatic advertising...
Read Full Article

Location Sciences upbeat as anti-fraud platform impresses at trade show

Source: Proactive Investors

31/01/2019

Verify, a platform that checks that data about consumers’ locations is bonafide, was ...
Read Full Article

Location Sciences raises £2.95m through share placement

Source: Mobile Marketing Magazine

17/12/2018

Locations Sciences Group PLC, an adtech company that focuses on location data intelligence...
Read Full Article