InMarket, the leader in 360-degree consumer intelligence and real-time activation, announced it will be offering its partners and customers access…

The pivot to privacy is roiling the location-based ad market...

Just 14% of adverts that make use of location data are using GPS despite this being more accurate and reliable…

This week’s stats roundup includes news about programmatic, ad placements, proximity data, and lots more to boot...

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on...

GPS data is more accurate than IP data, yet...

GPS data is more accurate and more reliable than IP data, yet only 14% of proximity adverts use these high-quality…

Advertising Week 360 sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released…

Mobile location data firm, Location Sciences, has partnered with Vicinity Media...

A rapidly growing portion of location-based advertising spend is shifting...

Almost two-thirds (65%) of media spending on location-based advertising is wasted...

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds...

As much as 65% of location targeting ad spend is wasted...

Despite strong results being realised by brands from location targeting advertising...

The analysis of 500 million location impressions revealed...

The ability of smartphones to send consumers’ locations to brands linking up to marketing...

Anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company…

Wasted impressions are a common occurrence in location-based advertising...

Proactive London sits down with board advisor Paul Thompson to hear his views on the business and the role he's…

Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by…

If you were to peek into mobile programmatic advertising about three years ago...

While many brand managers are aware of the issues currently plaguing location data quality...

Donald “Donnie” Williams has been appointed as a non-executive director at Location Sciences...

Location-targeted ad spending in the US is expected to hit $38.7 billion in 2022, up from $17.1 billion...

Bad data can have devastating consequences for marketers – but it frequently goes unnoticed...

the7stars partnered with Location Sciences to increase the effectiveness of Deliveroo's...

Third-party data company Location Sciences has partnered with mobile data tech company...

As the location data and marketing industries experience heightened calls for privacy and quality...

Mobile ad targeting is a moving target - pun intended, and location data fraud and...

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...

Even in the information age, there’s a lot of misinformation about where the data used to...

Our location has become pivotal to our mobile lives. From Uber pinpointing exactly where...

Advertisers are scrutinizing their data pools more than ever in programmatic advertising...

Verify, a platform that checks that data about consumers’ locations is bonafide, was ...

Locations Sciences Group PLC, an adtech company that focuses on location data intelligence...