Apple’s new privacy features have further rattled the location-based ad market
Source: Digiday
13/01/2020
5 killer stats to start your week
Source: Marketing Week
11/11/2019
Just 14% of adverts that make use of location data are using GPS despite this being more accurate and reliable…
Read Full ArticleThe best digital marketing stats we’ve seen this week
Source: Econsultancy
08/11/2019
This week’s stats roundup includes news about programmatic, ad placements, proximity data, and lots more to boot...
Read Full ArticleLocation ad trends: Just 14% of proximity adverts use high-quality signals
Source: Netimperative
06/11/2019
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on...
Read Full ArticleLocation Sciences says location data fraud rising, identifies the most common types
Source: Mobile Marketing Magazine
05/11/2019
Fraudsters are faking GPS signals for proximity ads
Source: Mobile Industry Eye
05/11/2019
GPS data is more accurate and more reliable than IP data, yet only 14% of proximity adverts use these high-quality…
Read Full ArticleiOS Changes Spell Concern – Q&A with Jason Smith
Source: Advertising Week 360
22/10/2019
Advertising Week 360 sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released…
Read Full ArticleLocation Sciences announces always-on contract with Vicinity Media
Source: Mobile Industry Eye
17/09/2019
Mobile location data firm, Location Sciences, has partnered with Vicinity Media...
Read Full ArticleEffective Behavioral Targeting Depends on Accurate Data
Source: TotalRetail
13/09/2019
A rapidly growing portion of location-based advertising spend is shifting...
Read Full ArticleStudy: Most location-based ad spending is wasted on bad targeting
Source: Mobile Marketer
29/08/2019
Almost two-thirds (65%) of media spending on location-based advertising is wasted...
Read Full ArticleMore than half of location-targeted adspend ‘wasted’
Source: Campaign Magazine
27/08/2019
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds...
Read Full ArticleReport: Location Targeting Ecosystem Suffers from Inaccuracy
Source: Street Fight Mag
26/08/2019
Up to 65% of Location Targeting Ad Spend is Wasted
Source: Exchangewire
30/08/2019
Despite strong results being realised by brands from location targeting advertising...
Read Full ArticleLocation data: marketers ‘wasting two-thirds of budget on poorly targeted ads’
Source: Netimperative
28/08/2019
Privacy Measures Are Influencing Location-Based Ads: Location Sciences’ Smith
Source: Advertising Week 360
27/09/2019
The ability of smartphones to send consumers’ locations to brands linking up to marketing...
Read Full ArticleLocation-Based Ad Fraud: Probably Worse Than You Think
Source: MediaPost
27/08/2019
Anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company…
Read Full ArticleWaste in Location-Based Ads – Wall Street Journal
Source: Wall Street Journal
22/08/2019
Wasted impressions are a common occurrence in location-based advertising...
Read Full ArticleLocation Sciences set to grow ‘exponentially’ as it gains traction in the market
Source: Proactive Investors
11/07/2019
Proactive London sits down with board advisor Paul Thompson to hear his views on the business and the role he's…
Read Full ArticleQuestioning the quality of location data
Source: Fourth Source
08/07/2019
Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by…
Read Full ArticleTransparency takes mobile programmatic from Wild West to advertising’s best
Source: Mobile Marketing
16/06/2019
If you were to peek into mobile programmatic advertising about three years ago...
Read Full Article5 Questions Brands Must Ask Their Agency About Location Data
Source: Street Fight Mag
06/06/2019
While many brand managers are aware of the issues currently plaguing location data quality...
Read Full ArticleMovers and Shakers: Walmart, OpenX, Location Sciences, and more
Source: Mobile Marketing Magazine
30/05/2019
Donald “Donnie” Williams has been appointed as a non-executive director at Location Sciences...
Read Full ArticleDon’t let location data quality become an ad fraud–sized crisis
Source: The Drum
20/05/2019
Location-targeted ad spending in the US is expected to hit $38.7 billion in 2022, up from $17.1 billion...
Read Full ArticleDealing with the ‘Bad Location Data’ Domino Effect
Source: Digital Doughnut
04/05/2019
Bad data can have devastating consequences for marketers – but it frequently goes unnoticed...
Read Full ArticleHow we increased the effectiveness of Deliveroo’s geo-targeted ads
Source: The Drum
30/04/2019
the7stars partnered with Location Sciences to increase the effectiveness of Deliveroo's...
Read Full ArticleLocation Sciences partners with Sito to boost location-based advertising
Source: Mobile Marketing Magazine
30/04/2019
Third-party data company Location Sciences has partnered with mobile data tech company...
Read Full ArticleLocation Data Verification Firm Location Sciences Expands to Americas
Source: Street Fight Mag
19/03/2019
As the location data and marketing industries experience heightened calls for privacy and quality...
Read Full ArticleLocation based mobile advertising fraud is hard to police
Source: App Developer Magazine
18/03/2019
Mobile ad targeting is a moving target - pun intended, and location data fraud and...
Read Full Article3 ways to beat location ad-fraud
Source: MARKETING GAZETTE
15/03/2019
Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of...
Read Full ArticleThe Economics Of Inaccurate Location Data
Source: AD Exchanger
13/03/2019
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
Read Full ArticlePoor Data Quality Is Hurting Location-Based Campaign – Here’s How to Fix It
Source: Streetfight Mag
06/03/2019
Even in the information age, there’s a lot of misinformation about where the data used to...
Read Full ArticleSteps to safeguard location-based ad spend
Source: Fourth Source
05/03/2019
Our location has become pivotal to our mobile lives. From Uber pinpointing exactly where...
Read Full ArticleConfessions of a location data exec: ‘It’s a Ponzi scheme’
Source: Digi Days
26/02/2019
Advertisers are scrutinizing their data pools more than ever in programmatic advertising...
Read Full ArticleLocation Sciences upbeat as anti-fraud platform impresses at trade show
Source: Proactive Investors
31/01/2019
Verify, a platform that checks that data about consumers’ locations is bonafide, was ...
Read Full ArticleLocation Sciences raises £2.95m through share placement
Source: Mobile Marketing Magazine
17/12/2018
Locations Sciences Group PLC, an adtech company that focuses on location data intelligence...
Read Full Article