Location Sciences Group – Verify

5 killer stats to start your week

Source: Marketing Week

11/11/2019

Just 14% of adverts that make use of location data are using GPS despite this being more accurate and reliable…
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The best digital marketing stats we’ve seen this week

Source: Econsultancy

08/11/2019

This week’s stats roundup includes news about programmatic, ad placements, proximity data, and lots more to boot...
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Location ad trends: Just 14% of proximity adverts use high-quality signals

Source: Netimperative

06/11/2019

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on...
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Location Sciences says location data fraud rising, identifies the most common types

Source: Mobile Marketing Magazine

05/11/2019

GPS data is more accurate than IP data, yet...
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Fraudsters are faking GPS signals for proximity ads

Source: Mobile Industry Eye

05/11/2019

GPS data is more accurate and more reliable than IP data, yet only 14% of proximity adverts use these high-quality…
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iOS Changes Spell Concern – Q&A with Jason Smith

Source: Advertising Week 360

22/10/2019

Advertising Week 360 sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released…
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Location Sciences announces always-on contract with Vicinity Media

Source: Mobile Industry Eye

17/09/2019

Mobile location data firm, Location Sciences, has partnered with Vicinity Media...
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Effective Behavioral Targeting Depends on Accurate Data

Source: TotalRetail

13/09/2019

A rapidly growing portion of location-based advertising spend is shifting...
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Study: Most location-based ad spending is wasted on bad targeting

Source: Mobile Marketer

29/08/2019

Almost two-thirds (65%) of media spending on location-based advertising is wasted...
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More than half of location-targeted adspend ‘wasted’

Source: Campaign Magazine

27/08/2019

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds...
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Report: Location Targeting Ecosystem Suffers from Inaccuracy

Source: Street Fight Mag

26/08/2019

As much as 65% of location targeting ad spend is wasted...
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Up to 65% of Location Targeting Ad Spend is Wasted

Source: Exchangewire

30/08/2019

Despite strong results being realised by brands from location targeting advertising...
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Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

Source: Netimperative

28/08/2019

The analysis of 500 million location impressions revealed...
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Privacy Measures Are Influencing Location-Based Ads: Location Sciences’ Smith

Source: Advertising Week 360

27/09/2019

The ability of smartphones to send consumers’ locations to brands linking up to marketing...
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Location-Based Ad Fraud: Probably Worse Than You Think

Source: MediaPost

27/08/2019

Anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company…
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Location Sciences set to grow ‘exponentially’ as it gains traction in the market

Source: Proactive Investors

11/07/2019

Proactive London sits down with board advisor Paul Thompson to hear his views on the business and the role he's…
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Questioning the quality of location data

Source: Fourth Source

08/07/2019

Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by…
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Transparency takes mobile programmatic from Wild West to advertising’s best

Source: Mobile Marketing

16/06/2019

If you were to peek into mobile programmatic advertising about three years ago...
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5 Questions Brands Must Ask Their Agency About Location Data

Source: Street Fight Mag

06/06/2019

While many brand managers are aware of the issues currently plaguing location data quality...
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Movers and Shakers: Walmart, OpenX, Location Sciences, and more

Source: Mobile Marketing Magazine

30/05/2019

Donald “Donnie” Williams has been appointed as a non-executive director at Location Sciences...
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Don’t let location data quality become an ad fraud–sized crisis

Source: The Drum

20/05/2019

Location-targeted ad spending in the US is expected to hit $38.7 billion in 2022, up from $17.1 billion...
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Dealing with the ‘Bad Location Data’ Domino Effect

Source: Digital Doughnut

04/05/2019

Bad data can have devastating consequences for marketers – but it frequently goes unnoticed...
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How we increased the effectiveness of Deliveroo’s geo-targeted ads

Source: The Drum

30/04/2019

the7stars partnered with Location Sciences to increase the effectiveness of Deliveroo's...
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Location Sciences partners with Sito to boost location-based advertising

Source: Mobile Marketing Magazine

30/04/2019

Third-party data company Location Sciences has partnered with mobile data tech company...
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Location Data Verification Firm Location Sciences Expands to Americas

Source: Street Fight Mag

19/03/2019

As the location data and marketing industries experience heightened calls for privacy and quality...
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Location based mobile advertising fraud is hard to police

Source: App Developer Magazine

18/03/2019

Mobile ad targeting is a moving target - pun intended, and location data fraud and...
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3 ways to beat location ad-fraud

Source: MARKETING GAZETTE

15/03/2019

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of...
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The Economics Of Inaccurate Location Data

Source: AD Exchanger

13/03/2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
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Poor Data Quality Is Hurting Location-Based Campaign – Here’s How to Fix It

Source: Streetfight Mag

06/03/2019

Even in the information age, there’s a lot of misinformation about where the data used to...
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Steps to safeguard location-based ad spend

Source: Fourth Source

05/03/2019

Our location has become pivotal to our mobile lives. From Uber pinpointing exactly where...
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Confessions of a location data exec: ‘It’s a Ponzi scheme’

Source: Digi Days

26/02/2019

Advertisers are scrutinizing their data pools more than ever in programmatic advertising...
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Location Sciences upbeat as anti-fraud platform impresses at trade show

Source: Proactive Investors

31/01/2019

Verify, a platform that checks that data about consumers’ locations is bonafide, was ...
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Location Sciences raises £2.95m through share placement

Source: Mobile Marketing Magazine

17/12/2018

Locations Sciences Group PLC, an adtech company that focuses on location data intelligence...
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